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"charm" is also used as a crossword clue. If that's what you saw, the answer is often appeal (6 letters).
Definitions
induce into action by using one's charm
Word origin
From Middle English charme, from Old French charme (“chant, magic spell”), from Latin carmen (“song, incantation”).
Used in a sentence
“a charm against evil”
“It works like a charm.”
“He had great personal charm.”
Source: Wiktionary, CC BY-SA 4.0
Used as a crossword answer1 curated clues
01“Attractive quality”5 letters
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