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"lure" is also used as a crossword clue. If that's what you saw, the answer is often decoy (5 letters).
Definitions
provoke someone to do something through (often false or exaggerated) promises or persuasion
Word origin
From Anglo-Norman lure, from Old French loirre (Modern French leurre), from Frankish *lōþr, from Proto-Germanic *lōþr-, perhaps ultimately related to *laþō (“invitation, calling”), or from Proto-Indo-European *leh₂- (“to hide”). Compare English allure, also from Old French. Probably related to German Luder (“bait”).
Used in a sentence
“How many have with a smile made small account Of Beauty and her lures”
“My Faulcon now is ſharpe and paſſing emptie, / And til ſhe ſtoope ſhe muſt not be full gorg'd, / For then ſhe never lookes upon her lure.”
Source: Wiktionary, CC BY-SA 4.0
Used as a crossword answer1 curated clues
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